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When you look at vintage sign painting or modern graffiti art, the words never look like flat ink resting on a piece of paper. Instead, the words look like heavy, thick, three-dimensional blocks of wood or metal jutting outward toward the viewer.
The secret to this incredible 3D illusion is the Drop Shadow.
A drop shadow literally tells the viewer's brain, "This word is floating heavily above the surface of the page, blocking the light source from above." While many beginners use a simple black or grey pen to draw a faint shadow line, master letterers know that injecting intense, solid color into the shadow of the word is the ultimate way to create high-impact, modern typography. Here is how to construct a perfect, colorful drop shadow.