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If you buy a bucket of expensive chalk paint and perfectly execute a flawless, smooth, solid coat of "Duck Egg Blue" over a heavy wooden chair, you might step back and feel slightly disappointed.
The paint job is technically perfect, but the chair suddenly looks flat, sterile, and boring. It looks like it was manufactured in a plastic factory yesterday.
The secret to making painted furniture look incredibly expensive, soulful, and bespoke is Distressing. Distressing is the aggressive, intentional destruction of your perfect paint job to artificially simulate a century of natural human wear and tear. A badly distressed piece looks like it was attacked by a feral cat. An authentically distressed piece looks like a cherished, generational French antique. Here is the professional guide to aging your paint.